Newspaper Data

Need a little proof about the power of newspaper and newspapers online?

More people read a Sunday newspaper each week than watch the Super Bowl.
2007 Super Bowl- 93.15 million viewers vs. 111.5 million Sunday readers.*     
*NAA 2006 Circulation Research

Newspaper is STILL the most used medium for shoppers to check out ads (63%). Internet is 2nd with 9%* 
*NAA

56% of adults read a newspaper on an average weekday*
44% of adults read a newspaper on an average Sunday*
64% of adults read a daily newspaper in the past week*  
*Scarborough USA+ 2011 Release 1 Total (Feb 2010 - Mar 2011)

New consumer research commissioned by Google indicates that consumers frequently combine use of the newspaper and the Internet to evaluate and make purchases.  Among people who research  products and services after seeing them advertised in newspapers, two-thirds use the Internet to find more information.  Of that group, nearly 70% of consumers actually make a purchase following their additional research.*
*2007 Google newspaper study

Newspapers continue to grow their presence within local communities.  In the second quarter of 2011, newspaper websites had more than 111 million unique visitors and reached more than 65% of all active Internet users.  
*Comscore