Total Newspaper Readership Grows
For all the gloom in the newspaper industry, total
readership--including Web site visitors--is increasing, according to
Mediamark Research and Intelligence, which found a 2.1% increase in
audience size to 80.6 million between spring 2007 and spring 2008. The
survey was performed by MRI for the Newspaper National Network in the
top 100 media markets.
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