Newspaper Websites Attract Voters

The 2012 presidential race has launched and with it researchers are expecting record levels of advertising. Borrell Associates is estimating an expenditure over $9 billion, a 40% increase since 2008. The media landscape has also grown in complexity since 2008, adding new channels and expanding old ones. With inventory being purchased across the spectrum and new channels emerging, it can be difficult to determine where to place a message.

Newspaper websites, growing over 4.4% in the first quarter of 2012 and reaching over 60% of the Internet audience, provide a trusted vehicle to reach responsive voters. Across the web, news sites reach almost 50% of likely voters as they tap into their comprehensive digital coverage of both national and local elections. From this pool of likely voters, almost a third who have seen an ad have clicked on it.



MANSI Media can help place your digital, print or mobile campaigns to reach voters during the 2012 election. Contact Us today to learn about our online newspaper advertising and start your campaign with one call.