Newspaper Industry News From MANSI Media
There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes. Publications are facing new financial challenges and adopting digital distribution models in order to survive. And, of course, professional publications are facing increased online competition from citizen journalists, social networks and microblogging sites, and news aggregators.
If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.
MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with the largest publications on the planet. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.
Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. Online or in print, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.
Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.