MANSI articles

  • Develop Creative Media Strategies

    Jun 23, 2014
    Suppose you had access to information that would give you insight into your customers’ habits and lifestyles - allowing you to craft a more creative, outside -the-box, media strategy? Imagine the possibilities.
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  • The Value of Community Newspapers

    Jun 23, 2014
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  • Can You Spot the Native?

    Jun 23, 2014
    Publications are already utilizing native advertising to reach consumers. This article looks at some examples of different forms of native advertising companies are using.
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  • BIG DATA for Big Targeting

    Mar 03, 2014
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  • Navigating Newspaper Audit Numbers

    Mar 03, 2014
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  • These aren't the impressions you are looking for

    Mar 03, 2014
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  • Millennials are Newspaper Readers

    Nov 04, 2013
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  • Newspapers Attract Readers of All Ages

    Nov 04, 2013
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  • Consumers Rely on Newspapers to Plan Shopping Purchases

    Dec 21, 2012
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  • Newspaper readers are turning to tablets

    Nov 26, 2012
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  • The Changing Face of Newspapers

    Sep 04, 2012
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  • Readers Prefer Community Newspapers

    Jan 12, 2012
    In communities served by a newspaper with a circulation under 15,000, over 70% read a local newspaper each week.
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  • Newspapers Deliver Key Consumers to Advertisers

    Dec 28, 2011
    Affluent consumers are still big fans of print media. More than 20 percent of consumers with incomes of at least $500,000 spend 11 hours or more each week reading newspapers. That’s compared to just six percent of the general population. Reach a high-income audience through newspapers.
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  • Beyond Print: Innovative Newspapers in a Tablet World

    Dec 27, 2011
    A few samples of newspapers brining inovation to the a tablet enabled world.
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  • The Future is Clear!

    Apr 11, 2011
    The future of newspapers seems clear: many people will get their news delivered to their pocket. That’s where mobile devices - like the increasinglysophisticated smart phones and other handheld devicessold by Apple, Palm and Blackberry - are kept. Local news and information on mobile devices is booming; it’s the number one content sought by users. The attraction is that news and information about their communities can be delivered instantly, satisfying the need consumers have for always being connected to the world around them. And it can be delivered compellingly - there’s no question that news, photos, video and advertisements on devices like the iPhone present just as well as print or any website.
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  • Print Ad Design

    Apr 11, 2011
    Effective print ads stop the reader from turning the page and tell what the product will do for the customer. You must stop the reader’s eye in less than a second, and hold it for at least three seconds to make an impression. Here are a few basic design points to keep in mind when creating a newspaper ad.
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  • Online Mix & Match - Placing the right ad with the right medium

    Apr 11, 2011
    The life of a media buyer has never been easy - juggling a budget between different mediums, trying to find the right fit for each client, and fitting it all into a limited time-frame. Life is not getting any easier. In print alone the choices are staggering; from standard ROP and inserts to post-it notes and special sections to creative sizes and zoning and beyond. The list of options in every medium continues to grow every day and, with the inclusion of new media, the choices begin to appear staggering. Looking at local online alone you can include at least six new options. Standard Banner (ROS) Banner Targeting eBlast/eNewsletter Rich Media (Corner Peels, Sliding Billboards, etc…) Video (Pre-, Post- and Mid-Roll) Marketplace Posting
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  • Newspaper Readership Comparisons

    Apr 11, 2011
    In today’s advertising world, buzz words are constantly thrown around without much thought as to what they really mean. We analyze the effectiveness of a campaign using terms like impressions, circulation, unique users, viewership, and many more. As one could imagine, this becomes quite the convoluted mess when trying to get an apples to apples comparison from one medium to another. For instance, newspapers have recently gone back to talking about their audience in terms of readership rather than circulation numbers. The readership numbers for newspapers offer a better comparison to other media because it shows the total number of people looking at a particular product rather than just the total amount of the product available. Not using readership numbers would be like television counting the number of TV’s that are on a certain show rather than the number of viewers watching each of those TV’s; or radio counting the number of radios that are tuned into a certain station rather than the number of listeners who are hearing that one station.
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  • Newspaper Readership Study

    Apr 07, 2011
    Although recent statistics might lead us to believe that newspaper print readership is declining as news readers flock online, a study released last week suggests printed newspaper metrics are growing for one important measurement tool: the degree to which they are passed along from one reader to another. The study was conducted by Scarborough Research and the Newspaper National Network and measured the readership and circulation data for 25 leading U.S. newspapers. The results show that the number of readers-per-copy of a newspaper has actually been increasing, not decreasing in recent years.
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  • Newspapers Deliver High-End Magazines to Affluent Target Markets

    Apr 07, 2011
    Today’s newspapers offer so much more than you may know. During the coming months, we at MANSI Media would like to share with you some of the lesser known but highly effective options offered by newspapers.
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