MANSI articles

In communities served by a newspaper with a circulation under 15,000, over 70% read a local newspaper each week.

Affluent consumers are still big fans of print media. More than 20 percent of consumers with incomes of at least $500,000 spend 11 hours or more each week reading newspapers. That’s compared to just six percent of the general population. Reach a high-income audience through newspapers.

A few samples of newspapers brining inovation to the a tablet enabled world.

The future of newspapers seems clear: many people will get their news delivered to their pocket. That’s where mobile devices - like the increasinglysophisticated smart phones and other handheld devicessold by Apple, Palm and Blackberry - are kept. Local news and information on mobile devices is booming; it’s the number one content sought by users. The attraction is that news and information about their communities can be delivered instantly, satisfying the need consumers have for always being connected to the world around them. And it can be delivered compellingly - there’s no question that news, photos, video and advertisements on devices like the iPhone present just as well as print or any website.

Effective print ads stop the reader from turning the page and tell what the product will do for the customer. You must stop the reader’s eye in less than a second, and hold it for at least three seconds to make an impression. Here are a few basic design points to keep in mind when creating a newspaper ad.

The life of a media buyer has never been easy - juggling a budget between different mediums, trying to find the right fit for each client, and fitting it all into a limited time-frame. Life is not getting any easier. In print alone the choices are staggering; from standard ROP and inserts to post-it notes and special sections to creative sizes and zoning and beyond. The list of options in every medium continues to grow every day and, with the inclusion of new media, the choices begin to appear staggering. Looking at local online alone you can include at least six new options. Standard Banner (ROS) Banner Targeting eBlast/eNewsletter Rich Media (Corner Peels, Sliding Billboards, etc…) Video (Pre-, Post- and Mid-Roll) Marketplace Posting

In today’s advertising world, buzz words are constantly thrown around without much thought as to what they really mean. We analyze the effectiveness of a campaign using terms like impressions, circulation, unique users, viewership, and many more. As one could imagine, this becomes quite the convoluted mess when trying to get an apples to apples comparison from one medium to another. For instance, newspapers have recently gone back to talking about their audience in terms of readership rather than circulation numbers. The readership numbers for newspapers offer a better comparison to other media because it shows the total number of people looking at a particular product rather than just the total amount of the product available. Not using readership numbers would be like television counting the number of TV’s that are on a certain show rather than the number of viewers watching each of those TV’s; or radio counting the number of radios that are tuned into a certain station rather than the number of listeners who are hearing that one station.

Although recent statistics might lead us to believe that newspaper print readership is declining as news readers flock online, a study released last week suggests printed newspaper metrics are growing for one important measurement tool: the degree to which they are passed along from one reader to another. The study was conducted by Scarborough Research and the Newspaper National Network and measured the readership and circulation data for 25 leading U.S. newspapers. The results show that the number of readers-per-copy of a newspaper has actually been increasing, not decreasing in recent years.

Today’s newspapers offer so much more than you may know. During the coming months, we at MANSI Media would like to share with you some of the lesser known but highly effective options offered by newspapers.

Although the latest ABC audit reports indicate that newspaper circulation continues to decline as a nationwide average, readership numbers remain strong. According to a recent Scarborough Research study, more than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week. In its USA+ Study (Release 1, 2010), Scarborough surveyed more than 210,000 adults across the country to examine their media habits and consumer behaviors.

Coupons, long the bastion of newspapers, have branched out in the digital age. These traditional printed deals can now be found on manufacturer sites, Facebook fan pages, coupon-collection sites and now on sites like Groupon.com, but a number of these sites suffer serious drawbacks. These properties fall short in the same areas where newspapers excel.

Mobile has grown faster than any other new medium over the past century and doesn’t show any signs of slowing down. Currently, 31 percent of the U.S. population has smartphone’s, but that number is increasing every day. MANSI Media has assembled a few predictions that speak to the enormous growth of this medium:

If you can impress a client by creating an advertising schedule that produces results, more than likely, that client will continue spending money with you. To gain and maintain your credibility as a savvy media buyer, it's important to recognize the times when pairing certain mediums can lead to a win-win situation for you and your client.

All good advertising plans need to include a "media mix", here we take a look at broadcast television and newspaper as comparable mediums.

Today, all good advertising plans need to include a "media mix." Consumers are inundated with advertising messages every day. Smart agencies and advertisers know that you must choose a well rounded variety of mediums to match your target audience.

All good advertising plans need to include a "media mix", here we take a look at outdoor (out-of-home) and newspaper as comparable mediums

In today’s fast-paced society, the basics of advertising are more important than ever. Most people face time constraints in their everyday lives, so getting the attention of readers long enough for them to remember an advertiser’s business and what they have to offer should be a top priority and creative ad design can help.

Let’s be honest, buying media is not always an easy task. Buying just newspapers can take most of your day, and you’re still responsible for juggling your other duties. And that’s on top of any research that needs to be done for niche publications, services, and contacts. MANSI Media can help. Read on for a list of 5 of our services you may have missed.