Newspapers Attract Readers of All Ages

Nov 04, 2013

The median age of newspaper readers varies according to the format in which they use the product. Younger readers gravitate to mobile, while older readers prefer the printed product. It is interesting to note that the average age of someone who reads the newspaper on their mobile device is actually six years younger than the typical Facebook user!

Source: NAA’s SenseMakerReport – "Across Platforms, 7 in 10 Adults Access Content from Newspaper Media Each Week"


Median Adult Age of Consumers by Media Consumption Median Adult Age

Pure Newspaper Print Past Week

54

Typically Watch Local Evening TV News

53

Typically Watch National/Network TV News

53

Past Week – Newspaper Print/E-Edition/Website

50

Typically Watch Late Local TV News

49

Past Week Newspaper Print/Online or Newspaper Mobile Past Month

49

Any Internet Access – Past Month

43

Any Newspaper Website – Past Month

43

Any Broadcast Website – Past Month

41

Any Radio Station Website – Past Month

39

Facebook – Past Month

39

Currently Own Mobile Device

38

Newspaper Mobile – Past Month

37

Newspaper Mobile Exclusive – Past Month

33

Twitter – Past Month

32

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