Newspaper Readers Remain Engaged Across Multiple Platforms

A new survey from the Newspaper Association of America has studied usage patterns across print, online and mobile.  They have found a highly engage audience that values the news, advertising and the local feature coverage provided across the multiple newspaper products. 

Study Highlights

  • 6 in 10 newspaper mobile user acted on ads in the past 30 days
  • Over 50% made a point of looking at the Sunday Circulars
  • Digital Newspaper products drove awareness with 56% of readers becoming aware of a product, server, sale or other needed item

Read a synopsis at MediaPost

See the entire report on NAA.org

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