A new survey from the Newspaper Association of America has studied usage patterns across print, online and mobile. They have found a highly engage audience that values the news, advertising and the local feature coverage provided across the multiple newspaper products.
- 6 in 10 newspaper mobile user acted on ads in the past 30 days
- Over 50% made a point of looking at the Sunday Circulars
- Digital Newspaper products drove awareness with 56% of readers becoming aware of a product, server, sale or other needed item
Read a synopsis at MediaPost
See the entire report on NAA.org