Targeting ‘Political Junkies’

In an era where politics can be found in all forms of media, Dwight Sterling, President of Multi Media Services of Alexandria, Virginia, says that flexibility of positioning to reach the ‘political junkies’ could prove to be a positive factor in gaining more political and advocacy ads in both print and online. Offering specific pages across from a highly-read political writer or state news could prove to be a winner in gaining print ads. For those with political blogs on their websites, offering ad space on the blog pages would draw more interest from advertisers. Sterling says that a major value to clients is direct targeting of their audience and not getting ‘lost in the shuffle.’

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