Paywall Impact on NYTimes.com

Apr 11, 2011

Here at MANSI Media we have had a lot of questions about newspaper websites and their paywall/metered admission plans.  When the New York times went behind their own wall on March 28th it started a lot of speculation in the industry, but (as indicated in the story below) hasn't delivered a devastating blow as some had predicted.  With only a drop in traffic of only 5% to 15% this wall will have a limited impact on the advertising opportunities presented by the New York Times web component.

"After months of speculation, the paywall for The New York Times went live at 2pm on Monday, March 28th, which limits online readers (non-print subscribers) to 20 articles each month. For smart phone and tablet applications, only the top news section will remain free and access to other sections will need a subscription.

To understand the initial impact, we compared the total visits to NYTimes.com for a 12 day period before the launch of the pay wall to the 12 days following the launch. For the majority of the days, there was a decrease in the overall visits between 5% and 15%."

Read more on the Hitwise Blog

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