Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

Newspaper Websites Attract Voters

The 2012 presidential race has launched and with it researchers are expecting record levels of advertising. Borrell Associates is estimating an expenditure over $9 billion, a 40% increase since 2008. The media landscape has also grown in complexity since 2008, adding new channels and expanding old ones. With inventory being purchased across the spectrum and new channels emerging, it can be difficult to determine where to place a message.

Newspaper websites, growing over 4.4% in the first quarter of 2012 and reaching over 60% of the Internet audience, provide a trusted vehicle to reach responsive voters. Across the web, news sites reach almost 50% of likely voters as they tap into their comprehensive digital coverage of both national and local elections. From this pool of likely voters, almost a third who have seen an ad have clicked on it.

MANSI Media can help place your digital, print or mobile campaigns to reach voters during the 2012 election. Contact Us today to learn about our online newspaper advertising and start your campaign with one call.

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