Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

Good Bye Text Alerts, Hello Push Notifications

As of April 30th there will be no more text alerts from the Washington Post.  With the rise of tablets and smart phones the call for text alerts, once considered cutting edge, has been on the decline.

“We found that more of our readers want to receive news alerts from e-mail. And because so few of our readers were signing up for text alerts, it made more sense to dedicate our resources to push alerts through our mobile apps.”  Beth Jacobs, The Washington Post’s mobile general manager.
mobile smart phone and tablet usage

Read more at Neiman Journalism Lab

Free Market Analysis

See what MANSI can do for you. Enter your information below to receive a free market analysis to help with your newspaper placement needs.