Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

Readers Prefer Community Newspapers

In communities served by a newspaper with a circulation under 15,000, over 70% read a local newspaper each week.

In 2011 the National Newspaper Association and the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism came together for an annual survey on media and uncovered some interesting facts about local community newspaper readers.

  • 81% of local residents rely on the paper for local news and information
  • 86% of local residents say their newspaper is informative
  • 3 in 4 of the local readers look forward to reading their community newspaper

Read More on MediaPost 

Want to reach these loyal community newspaper readers?  Contact MANSI Media and we can guide you through small towns across America and help you tap into their local newspapers.

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