Newspaper Industry News From MANSI Media
There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.
If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.
MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.
Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.
Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.
Online Video Reaches 50% of the US Population
In 2011 online video viewers became the majority, reaching over 50% penetration in the US market. From smartphones, to tablets and on the PC more and more people are watching videos online.
For newspapers, as the hub of local video, this growth will become an important traffic driver and another local platform for advertisers to reach an engaged audience.
In 2010, newspaper sites surpassed broadcast sites for the first time in total minutes of video streamed:
- Broadcast News Sites: 290,958,556 Minutes
- Newspaper Sites: 313,082,730 Minutes
Read more at eMarketer.com