Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with  publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

  • Diversify Your Political Ad Campaign

    Mar 29, 2016
    The political ads are only just beginning. Primary season is well underway and the conventions aren't slated until mid-summer and elections in early November. There is still plenty of time for candidates to get their message to potential voters through advertising, especially in print and online.
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  • Digital Tips for 2016

    Mar 29, 2016
    Navigating the world of digital advertising is a daunting task at best and overwhelming is an understatement. These tips provide insight from actual campaigns to help you launch a successful digital campaign in 2016.
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  • Monitoring Circulation Numbers: Navigating the Numbers

    Mar 29, 2016
    Determining how to make sense of circulation numbers is something media buyers have struggled with and unlike most things — it's not getting better with time. How do you make sense of the numbers and figure out which numbers are the right numbers for your client?
    Full story
  • Simple Ways to Measure Results of Print Ads

    Oct 29, 2015
    Digital is not the only medium that allows you to easily figure out the ROI of your ad campaign. Take a look at these simple ways to find out the effectiveness of your print advertising.
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  • Ad Blocking on the Rise

    Oct 29, 2015
    The advertising world is buzzing about ad blocking. Learn more about why ad blocking is on the rise and what you can do about it.
    Full story
  • Consumers Trust Newspaper Ads

    Oct 29, 2015
    Read here to learn more about the latest findings from a Nielsen Global Trust in Advertising report. .
    Full story

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