Industry News
For Bargain Hunters, Ads in Newspapers, Magazines Edge All Other Media |
| Published Monday, January 25, 2010 7:00 am |
When it comes to hunting bargains, Americans are still more likely to leaf through newspapers and magazines than go online, a poll released Friday finds.
Nearly one-quarter (23%) of adults surveyed said that newspaper and magazine advertisements are the place they will find the best bargains. By contrast, 18% said the best bargains are found online, 12% picked direct mail and catalogs, 11% chose television, while just 2% said they turned to radio for bargains.
Read more at Editor & Publisher
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