Newspaper Data
Need a little proof about the power of newspaper and newspapers online?
More people read a Sunday newspaper each week than watch the Super Bowl.
2007 Super Bowl- 93.15 million viewers vs. 111.5 million Sunday readers.*
*NAA 2006 Circulation Research
Newspaper is STILL the most used medium for shoppers to check out
ads(63%). Internet is 2nd with 9%*
*NAA
48% of adults read a newspaper on an average weekday.*
54% of adults read a newspaper on an average Sunday*
67% of adults read a daily newspaper in the past five days.*
69% of adults read a Sunday newspaper in the past month*
* NAA
New consumer research commissioned by Google indicates that consumers frequently combine use of
the newspaper and the Internet to evaluate and make purchases. Among people who research
products and services after seeing them advertised in newspapers, two-thirds use the Internet to
find more information. Of that group, nearly 70% of consumers actually make a purchase following
their additional research.*
*2007 Google newspaper study
Average Monthly Unique visitors on newspaper websites grew by 3.6 Million in 2007*
62.8 million people (Unique visitors) visited newspaper websites on a monthly basis*
39% of all active Web Users visited newspaper Web sites, with visitsaveraging 44 minutes a month*
*Nielsen Online
